Opinions

Fighting Obesity Through Sugar-Sweetened Beverages Tax

By Opeyemi Ibitoye

The latest data from the World Obesity Federation (WOF) show a significant increase in the prevalence of obesity in Nigeria and the rest of the world in the past decade. For instance, the data – published on the WOF website – projects that by 2035, 1.9 billion people out of an estimated global population of 8.8 billion will be living with obesity, almost 400 million of whom will be school-age children. In total, over 4 billion people, or one in every four persons, will be overweight or obese.

In Nigeria alone, the WOF estimates that 8.2 per cent of Nigerians are obese. World Health Organisation (WHO) projections might even be higher. As of 2020, the WHO estimated that there were more than 21 million overweight and 12  million obese people in  the Nigerian  population aged 15  years or older, accounting for  an   age-adjusted   prevalence   of   about   20 per cent and 12 per cent, respectively. This should   be   a major cause   for   concern   considering the country’s rising   non-communicable   diseases   (NCDs)   burden.   According to Nigeria’s National   Health   Accounts,   the   government   spends   over   384.4₦ billion (US$1.26 billion) yearly on managing NCDs.

Simply put, obesity results from consuming more calories than the body can burn through daily activity. Over time, these excess calories accumulate and contribute to weight gain. Various studies have shown that obesity is the major predisposing   factor   for   NCDs. Excess   calories   are   often   found   in   Sugar-Sweetened Beverages (SSBs), commonly referred to as soft drinks. Evidence from several studies shows that excessive consumption of added sugar is one of the risk factors predisposing individuals to diabetes. SSBs, as a major source of excessive sugar, were ignored until recently. Soft drinks are readily available, easily   accessible,   and   affordable across the   country.   A   litre   of   these   drinks contains up to 14 cubes of sugar. Nigeria is reputed as the 4th highest consumer of SSBs in the world.

Concerned about the   health   burden of   these drinks and   in   line   with   global recommendations, the Nigerian government introduced a N10 per litre levy on SSBs in June 2022 through the Finance Act, aimed at reducing habitual SSB consumption. This praiseworthy effort, albeit inadequate to effect the desired consumer behavioural change,   has   sparked hostility   from   the   SSB industry, which prioritizes profits above public health.

To support the government’s policy initiative aimed at safeguarding the health of Nigerians and exerting pressure on the SSB industry to considerably lower the   amount   of   added   sugar   in   its   products,   a   pan-African   not-for-profit, Corporate Accountability and Public Participation Africa (CAPPA) has led an extensive campaign across various levels of policy engagement and embarked on a public awareness drive.

CAPPA is urging the government to increase the SSB tax rate from N10/litre to N130/litre, following evidence from a simulation study of the potential fiscal and public health effects of such an increase. The study projects that an upward review of the SSB tax to a N130 levy per litre would not only greatly reduce SSB consumption but also promote the health of Nigerians and potentially raise about N729 billion in tax revenue for the government. Conducted in Nigeria in 2023, the study’s findings were released in February 2024 to aid policymakers in making well-informed decisions using data specific to Nigeria. The findings, in correlation with the global outlook from the WOF, also shatter the myth that obesity is associated only with high-income countries.

According to the WHO, low-and middle-income countries face a double burden of malnutrition. While these countries, including Nigeria, continue to deal with the   problems   of   infectious   diseases   and   undernutrition,   they   are   also experiencing   a   rapid   upsurge   in   NCD   risk   factors   such   as   obesity   and overweight. In Nigeria, urbanization drives the consumption of unhealthy foods.

Poorer households are more likely to prioritize meeting energy requirements over nutritional quality, spending their money on less expensive items that are high in calories but offer little to no nutritional value. Urban dwellers have more supermarkets and fast-food chains, which provide a ready and abundant supply of   ultra-processed   foods, as   well   as energy-dense snacks and   SSBs. Consequently, the prevalence of unhealthy diets is increasing among both rural and urban populations, leading to higher obesity rates in the country.

Youths   and   young   Nigerians, who traditionally   constitute   the   highest   SSB-consuming demography, make up around 70 per cent of the population with an average   age   of   18   to   40. Addressing   their   struggles   with   unhealthy   dietary habits   is   crucial,   particularly   through   measures   such   as   the   SSB tax.   This intervention could significantly enhance their prospects of leading meaningful lives and avoiding the burden of NCDs in later years. Also, as Nigeria confronts these challenges, the collaborative efforts of all stakeholders will be essential. By fostering a culture of health consciousness through intentional policy efforts like the SSB tax, the nation can pave the way toward a healthier future for all its citizens.

Opeyemi Ibitoye is a Programme Officer at Corporate Accountability and Public Participation Africa (CAPPA).

editor

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